
Josh Herz
Muay Thai creator · Performance creative · Filmmaker
- Based
- Thailand · Indonesia · worldwide
- Discipline
- Muay Thai creator
- @josh.herz · 83.5K followers (Oct 2026)
Josh Herz is a Muay Thai creator and performance filmmaker reaching millions of men a month in fitness, fighting and training.
About
Josh Herz trains and fights Muay Thai and films all of it. Born in San Francisco and based between Thailand and Indonesia, he has built a channel around fitness, Muay Thai and the travel-and-train lifestyle that now reaches millions of people a month, 90% of them men and most of them 25 to 34.
Before his own channel, Josh spent eight years agency-side on campaigns for NBC Television, Red Bull, Tilly's, Hurley, RVCA and Volcom. He runs Meta Ads Manager himself, so every reel is built to sell: a hook in the first second and a product moment where the data says it converts. For gym, supplement, recovery, hydration and fight-lifestyle brands, he is the customer, not a marketer translating for one.
Audience
- 83.5KInstagram followers
- 38.5MViews · last 90 days
- 16.2MAccounts reached · last 90 days
- 233KTop reel views
Top countries
- United States34.4%
Age & gender
- 25–3444.6%
- 18–2426%
- 35–4415.8%
- Men90.6%
- Women9.4%
Instagram Insights, Oct 2026.


Worked with
- NBC
- Red Bull
- Tilly's
- RVCA
- Hurley
- Volcom

Book Josh
Sponsorship, campaigns, content or events. We reply within a day with availability, rates and a plan for the shoot.
