Farren Hill has partnered with Shady VEU to bring their bold eyewear to life across vibrant destinations worldwide — from the sun-lit shores of Puerto Rico and the crystal waters of the Bahamas to the rugged coasts of Indonesia and, soon, the dynamic streets of Japan. With a full-time social media management team and a roster of creatives, athletes, and storytellers, we capture the spirit of movement, style, and adventure wherever it happens. Shady VEU’s sunglasses and goggles are shown in their true element: under the sun, on the go, and built for every journey.